Born and raised in Birmingham, Shane has always been a passionate advocate for his city — frequently highlighting Birmingham's pivotal role in the Industrial Revolution, its influence on popular culture through Peaky Blinders, and its inspiration for parts of The Lord of the Rings through J.R.R. Tolkien. His career has spanned business and advertising, where he developed a sharp eye for storytelling and communication. Time spent working abroad in hospitality broadened his perspective and deepened his understanding of people, while his experience in education and leisure sectors kept him drawn to nurturing potential and creating joy. Eventually, Shane returned home, worked, and then committed fully to writing — bringing the world of Snowmania to life.